How to Use DFWRealEstate.com to Grow Your Business

Attention agents! Right now there’s a free online tool that gives you leads off your listings and helps you capture the activity of your database. And it’s exclusively available to MetroTex members.

DFWRealEstate.com is a user-friendly portal that is pleasing to the eye and is a powerful tool for consumers, agents and brokers. It’s not an app – it’s a mobile-ready website that performs beautifully no matter what kind of device you use to access it.

Get Started: Register with DFWRealEstate.com, go to Settings, and request to Upgrade your membership to professional status. Once you’re approved, you can go back to your Settings and explore the tools you have available. You’ll be able to update your account profile picture, contact information, and password. And most importantly, you’ll be able to capture and keep leads. To capture the activity of your existing client database, Go to Agent Tools to see your unique Agent Code. Once you have it, encourage everyone in your database to register with DFWRealEstate.com using your Agent Code.

Agent Code: When your clients register with your Agent Code, they can save and share collections of their favorite properties, design ideas, school districts - you name it. As their agent, you’ll be able to track dozens of your clients’ clicking behaviors so you can be more responsive. You’ll see the traffic analytics of their saved collections on your own dashboard. Share data exclusively with them, if you like. And remember, all of your client’s listing inquiries are sent directly to you. Your clients will love the easy-to use platform, access to school rankings, maps and updated status on available properties. And they’ll have fun saving collections and sharing them through their social media – whether it’s sharing design ideas, drooling over dream houses, or finding their new home, they’ll be able to interact with their family and friends through the portal.

Dashboard: You’ll get leads on your listings and be able to track their online activity through your private dashboard. Here you’ll capture powerful data on active listings – how many views they’ve had, clicks and leads they’ve generated. While you’re on the Dashboard, check out the inventory snapshot to see how the market is performing this month compared to last year, and check out the Year-to-Date statistics. There is full data here for all types of property status. If you haven’t won that listing yet, you can use this data to demonstrate how market-savvy you are.

Listing Analytics Is your listing not getting enough showings? Take a look to see if people are looking at it online. Maybe you need to change up the listing photo, or re-word the description if it’s getting impressions but not clicks. Or, maybe it’s time to take the statistics to your seller and use them to help you make your point about reconsidering the listing price.

Lead Management: See which listings have generated leads and who wants to see them.

Lead Pools: If your office is sharing leads, you can look here to see if there are any from your office that are available. Your broker will let you know how many leads you can grab and how often. Once you’ve captured a lead, respond to it and track the results in the palm of your hand or on your desktop.

Leads Report: Here you’ll see which leads have been generated, who the listing agent is, whether the lead was claimed and when.

Prospects: Once you’ve captured a lead and turned it into a prospect, you’ll be able to track and manage their data here.

NAR Report: Information junkies rejoice! The latest market data from NAR is available at your fingertips in a date-customizable format. You’ll also find the most recent data on Sales & Inventory – where you can generate charts to look at trends. Or if you’re curious about how your company stacks up, check out the Market Penetration by Company report. Market Comparisons looks at how the market is performing over time.

DFWRealEstate.com is a robust member benefit. It’s got powerful data and lead generation tools to grow your business. Let DFWRealEstate.com fill your pipeline so you can spend more time working in your business. It’s free, it’s exclusive, and it’s only brought to you by MetroTex.