How personal marketing now will bring you success in 2017

We’ve been talking a lot lately about building your business up in 2017. Recent blogs have covered email marketing strategies, lead generation, and rebranding. Today we’re going to look at networking and personalized marketing strategies. These are the most time-intensive activities you are likely to do, but they also are most likely to create greater dividends for your business. All of these tips are touches; they demonstrate that you care about your community and your client base beyond your paycheck.

Invest in your community. When you are active in your community, you’ll get more top-of-mind referrals. You can do this by sponsoring local events. Remember that you don’t have to create or run the event to help. For instance, if your town has a medical waste drop off day, offer to promote the event by printing and distributing door hangers in neighborhoods or posters in local businesses. If your local chamber of commerce or Rotary Club is holding a luncheon or banquet, sponsor the centerpieces and then donate them after the event to a local retirement home or hospice (and be sure to announce this at the event so people don’t walk away with them). Look for ways to give back first.

Volunteer. Get involved with a local charity or community group. Volunteer frequently and whole-heartedly. You’ll feel great knowing that you are helping a worthy cause and you will engage with people on a deeper level than if you were only marketing to them. You are your brand, and doing good in the community will encourage people to recommend you to others. Take it one step further and offer to host, sponsor or help advertise or promote a fundraiser with your charity.

Attend Professional Events. Don’t be intimidated by other agents or view them as competition. Remember, chances are that you will be conducting deals with them at some point in the future, or if they’re not in your market area, you might be able to create referral sources. Transactions with agents you already know can be a whole lot easier to manage when the lines of communication are already open. Plus, you can pre-market your listings to a receptive audience. If there aren’t enough professional groups in your market area, create your own and invite other real estate professionals and members of affiliated industries to join.

Stay in touch with your base. Regularly host an event for your friends, current and past clients and their families. It’s a fun and casual way to organically grow your network and show your gratitude to the people in your life. Events can be simple. Think happy hour. They can be seasonal. Create a mini pumpkin patch at a park and let the kids pick out their own tiny pumpkin. They can be potluck. Start a dinner club and have everyone bring something to pass. They can be unique and locally focused. Find an artisan shop near you – a chocolatier, bakery, or coffee roaster for example, and host a tasting event. They can be trendy. Hire a food truck. They don’t have to be expensive events, but they should be scheduled on a predictable and regular basis. Have a friend from an affiliated industry help you plan events if you don’t want to do it alone.

Say thank you. Send a handwritten note to anyone who gives you a referral or closes a deal with you. In fact, send handwritten notes to everyone in your sphere on a regular basis. Thank them for being active in the community, or compliment them on a job well done. When your referral client sends you a referral, go back two steps and thank the person that sent you the original client in the first place. Don’t ask for anything in return, simply show gratitude.

Ask for referrals. When clients are referred to you, they come to you with a certain level of implicit trust in the relationship before you ever show them a house. Referrals also come with responsibility. If someone refers a friend to you, they want that friend to be treated well. Be responsive and communicate with them regularly. Treat them well and demonstrate to both the new client and the old that you are honored to have earned that business. Be sure to thank the people that refer you business and make it clear to new clients that referrals are the life-blood of your business. Don’t be afraid to ask, “How am I doing?” and “Can you think of a friend, family member or co-worker who could use my help?”

Remember your business relies on people. When you’re good to the people around you, others will return the favor. It’s not always easy to stay in touch with others when we get busy, but doing so really is a fundamental key to success in real estate. We all get busy, so even if you have to block time off in your calendar and force yourself away from your desk, do it. Your efforts will be appreciated by others. And the potential upside is infinite.

Showing Courtesy and Professionalism When You’re Showing

With the burgeoning spring market, temptation to skip past the rules and forget common courtesy can get the better of us. But showing violations are a serious matter and shouldn’t be taken lightly. For your own protection, please remember to follow the MLS & Key Service Rules.

Things that are never allowed:

  • Showing properties without an appointment
  • Giving lockbox combination codes to clients 
  • Allowing clients to go alone to properties
  • Giving Supra Keys to either an assistant or client and allowing them to open lockboxes in violation of the rules.

What are the consequences? How does being charged a$500 fine and being required to take TREC Legal 1 and Legal 2 courses sound? You may also be liable if something happens when an unauthorized showing happens and your key was used to access the property. Further, imagine your embarrassment if your client is visiting a property without authorization and gets in trouble for trespassing. Or defending yourself when it turns out the client gets bit by a dog that would have been removed if the showing had been authorized. Try winning that deal back. You also risk assuming liability if there is a theft of the seller’s property.

What should you do if you encounter an issue like this? Email a detailed account of the issue along with any CSS or other appointment records and/or a report from the Supra box showing who opened the box. Email the complaint to cathyf@dfwre.com.

Avoid a messy situation and remember these rules:

  •  ALWAYS Make the required appointments as directed in the “Showing Instructions”.
  •  NEVER give lockbox combination codes to clients or any other third party.
  • NEVER allow them access to a listed property without you.
  • NEVER loan your Supra key to anyone.

Remember, Supra key rules are in place to protect you, the Seller, and the Buyers.

Please enjoy this thriving market while it lasts. Don’t make mistakes that can deprive you of your ability to reap the benefits of a healthy market.

Upcoming MetroTex Classes and Events

3 Not-to-be-Missed Classes in July

With the market as active as it is, getting the price right the first time is more important than ever before. Whether you’re representing buyers or sellers, you need to have the depth of knowledge to give your clients the very best advice. Fortunately, MetroTex is offering three classes in July to improve your CMA skills.

CMA v. Appraisal, July 8: Provide your clients with the best possible comparables and learn the differences between comps and appraisal. This course will look at legal, ethical and regulatory requirements needed for appraisals as well as help you develop a process for determining the best comps. It will also explain lender requirements when it comes to appraisal, so you can better handle a successful resolution to the deal when the appraisal doesn’t land where you thought it should. July 8, 2016. 9 AM – 12 PM at MetroTex Dallas and via interactive simulcast to Grapevine, Garland, Lewisville, and Duncanville locations.

Next Level CMA, July 8: Take your CMA skills to new heights when you learn how to properly make adjustments to your comps. Price the property correctly for buyers and sellers alike. July 8, 2016. 1 PM – 4 PM at MetroTex Dallas and via interactive simulcast to Grapevine, Garland, Lewisville, and Duncanville locations.

Pricing Strategies: Mastering the CMA, July 12: Earn the Certification! The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. This robust course will teach you how to price homes properly, make adjustments to comps, how to work with appraisers and more. At the end of the session, you will have the skills needed in this fast-moving market to get the price right.  July 12, 2016. 8:30 AM – 5 PM at MetroTex Dallas location.

MetroTex is offering more than 50 classes and webinars in July. Check out our full schedule at mymetrotex.com.

REALTOR Challenge: How Well Do You Know the Industry?

2016 MetroTex Leadership Academy Grads to Shape the Association, Industry in an Era of Massive Growth for North Texas

If you’re not familiar with the MetroTex Leadership Academy graduates, you should be. They are the movers and shakers of North Texas real estate and they are shaping the future of the industry both in North Texas and nationwide. Designed to identify and develop future leaders for the Association, the Leadership Academy pushes members to become active in their communities, to get to know the legislative issues arising that impact homeowners, to become active in leadership roles within the Association and to become their best selves.


Leadership Academy students are expected to commit a significant amount of time and effort in the program; some participants go beyond the strict requirements to graduate with honors. These dedicated members embody the spirit of the Leadership Academy in a special way.
This year’s graduating class produced four amazing honors candidates. They’ve devoted hours to attend civic meetings, volunteer in our community, participated in MetroTex and TAR meetings, and read the words of respected business leaders, all while participating in the program and, oh by the way, running their businesses. 


So kudos to you, 2016 honors grads. You’ve accomplished a lot in 10 months! And congratulations to all of our 2016 MetroTex Leadership Academy graduates. We know you have a bright future ahead of you. 

There are 28 new graduates of the MetroTex Leadership Academy this year. Congratulations to the Class of 2016!

Aundrea Allen*                                                              Tamaria Johns*                                 
Ericka Alvarez                                                        Brenda Kronenberg*
Wanda Arias*                                                         David Lee*
Beth Arnold                                                           Kyle Lyo
Brandon Arnold*                                                   Paulette Mahome*
Kyle Baugh                                                            Chris Martinez*
Andrea Bell* Summa Cum Laude                         Gwen Moore* Cum Laude
Sabrina Bell Summa Cum Laude                          Grant Myers*
Carol Blair                                                              Amy Rakoczy
Matthew Byrd                                                        Leti Ramos Cum Laude
Jennifer Clark*                                                       Laura Stuckey*
Diane Davis*                                                          Chelsea Walley*
Ronnie Eckel*                                                         Maria Ward*
Laneal Ernest*
Jeff Fielde                                                              *Denotes perfect attendance.

 

 

 

5 Networking Habits of Successful REALTORS

We all know we need to do it, but like diet and exercise, regular networking is a habit that can be hard to start and even harder to maintain. Like long-forgotten New Year’s resolutions, networking is one habit that REALTORS tend to get into when times are slow, and which fades off with the first taste of success. But in order to maintain that healthy glow, your business needs networking year-round. Keep your business steady through all kinds of market cycles and embrace the power of your network.


Listen to new clients. Obviously, the biggest point of networking is to meet new people and get them to use you. One of the best ways to do that is to train yourself to listen. Ask about families, challenges people are facing, work, milestones approaching. Elicit conversation from people and they will begin to trust and appreciate you more.

Bring clients together. You know people. That’s your job. Most of them probably either have a business or work for one. Find out what they do and what they need. Think about other people in your network. Could any of them fill that need or would they know someone who does?  Introduce them. You’ll gain referrals if you give referrals first. In fact, plan to give out more referrals than you receive. Actively look for opportunities to give out referrals.

Smoother transactions. Look, we all know a lot of real estate agents. And no, you’re not going to score both sides of every deal. At some point you’re going to have to work with other agents to get a deal done. So don’t shy away from talking to other agents and getting to know them. Negotiating is easier if there’s already a history of friendly conversation. Think of other agents as resources. After all, they’re only your competition if they’re better than you. And you are a master at networking, so there’s no problem, right?

Gain a mentor or two. Sometimes when you are networking you’ll run across someone whom you really begin to admire. They may or may not be in your industry, but they are successful in what they do. Harness that success. Take your would-be mentor out for coffee and ask about that success. Find out how you can incorporate their successes into your own life and business.

Collect cards. Collect more cards than you give out. If you are collecting a lot of cards, it means you’re talking to a lot of people. And that means that you are finding new connections to make. Remember, give referrals and make connections without expectations that you will receive an equal number in return. Your job is to make people feel like you value them, you listen to them, and you want them to succeed.

Get your head in the game and refocus your networking efforts for the year. Remember, we’re only halfway through 2015. There’s still plenty of time to make this your best year ever!

Agents, now is the time to register and upgrade for free with www.dfwrealestate.com. Claim your leads and give your clients the most accurate listing information available.

 

Buyers Agents! Are you doing everything you can for your Buyers?

Capture the buyers’ market and earn both referrals and customers for life.

Are you going the extra mile for your buyers after you close? Are you employing all of the best strategies for actually getting them to close in the first place?

Sometimes the best way to give your clients the best possible service is the small gestures you make after the sale. An offer to arrange for a babysitter or a dog walker in the first day or two of moving if they’re new to the area goes a long way to helping out without getting in the way. Or, send them a link to their neighborhood online newsgroup (NextDoor is a popular choice) gets your clients into the loop. A month or so after they’ve settled in is the best time write a thank you note with a little extra thrown in, like a lottery ticket or a gift card to a local restaurant, nursery or pet groomer.

Little touches show you care and reinforce the relationship you’ve formed with your clients.

Want more? MetroTex offers a suite of classes just for buyers’ agents. In fact, there are several on the calendar in May. So come on out and find out how to become your very best with MetroTex! Want to know what class to take next? Call our CE Sleuth hotline at 214-540-2716 and ask Amy.

Register online at mymetrotex.com

Here is a sample of just some of the classes we’re offering in May:

Business Development:

·         5/17/2016        8:30am - 5pm     Senior Real Estate Specialist

·         5/18/2016        11:30am - 12:30pm   Buy & Hold Real Estate

·         5/19/2016        8:30am - 5pm  Generate Buyer & Seller Leads

·         5/24/2016        9:00 AM -  1:00 PM  Secrets of Top Buyers’ Agents

Understanding the Industry:

·         5/10/2016        10am - 12pm   New Construction: Porch-Patio

·         5/14/2016        1:30pm - 5:30pm   From Sold to Close

·         5/14/2016        8:30am -12:30pm   Write it Right

Tech Tools to Increase Efficiency:

·         5/10/2016        1pm - 4pm      Introduction to RPR

·         5/12/2016        9am - 12pm    MLS-Accessing PropertyTax Info

·         5/12/2016        1pm - 4pm      MLS-ZipForm On Line

·         5/13/2016        1pm - 4pm       MLS Advance Matrix

·         5/18/2016        1pm - 4pm        MLS-NTREIS Find

·         5/31/2016        11:30am - 1:30pm   iPad for Buyers' Agent